One of the most obvious uses for misting systems is in restaurant dining areas. When tables are full, restaurants thrive. Extending dining areas from indoors to outdoors during warmer periods allows restaurants and other food services to maintain a steady revenue base that is less seasonal in nature.
|Challenge||Keep tables turning both inside and out regardless of the weather.|
|Solution||For the warmer months, misting systems are used in restaurant dining areas to help cool the environment and allow for outdoor dining when it would not normally be possible.|
|Benefits||The main benefit is turning tables.|
However, restaurants also use misting as a ‘draw’ to passerby’s. In addition, misting systems are used to help accommodate smokers in non-dining areas.
Empowering your restaurant to maintain a consistent revenue stream throughout the year can be a challenge. The very nature of a restaurant circles around “rush” hours and “dead” times. Utilizing misting systems can lengthen or even maintain existing peak periods for optimal table turn-over rates while giving your guests the subtle statement that you have carefully considered every detail of comfort. Smoking areas become welcoming and the passing crowds are drawn to your call of comfort.
Consistency matters. Random surges in business can catch you unprepared while living without them means you can’t learn how to keep them going. And there is always the fact that sometimes, being busy today at 2 p.m. doesn’t necessarily mean you will be busy tomorrow at 2 p.m. Or even a week or a month from today. Creating consistent longevity to your weekly or monthly peaks and valleys is a struggle and it doesn’t always boil down to analyzing numbers. Many times it is a simple act of listening to the quiet expressions of your guests.
Evaluating numbers will never tell you how someone felt while they dined at your restaurant. It can’t measure the ambiance a family felt. It won’t tell you what the couple on their anniversary decided; whether the candles, the lighting or the wine suggestions were their favorite part. Numbers can rank servers by sales, but can’t necessarily rank customer attentiveness or satisfaction. Reviewing revenue fluctuations doesn’t paint the entire picture.
One critical factor to consistent patronage is establishing tangible levels of comfort. People go out to eat to be relaxed. The entire orchestration of a dining experience, from beginning to end, is a composition of multiple, yet subtle, gifts of service that tell your guest that they are relieved. Not only from meal preparation and clean up, but relieved from whatever stresses they encountered during their day.
Koolfog misting systems are designed to enhance your restaurant patio dining areas with a cooler atmosphere during the hotter months of the year, to extend your rushes, to increase your capacity and to enhance your ambiance. Misting can provide even the most distracted person relief and relaxation. Food is meant to be, as it always has, a place for all of us to come and be together. Walking under a ceiling of mist as you enter or being graced with the cool air as you dine on the patio is like telling your guest, “I know. You’re tired. Life is hard, stressful and some days, like maybe today, you feel like you’ve just had enough. I know. Here, sit down. Eat, drink and enjoy.”
And they’ll know that you listened.